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Shoulder means that part of the road immediately adjacent to the roadway and having a surface
that has been improved for the use of vehicles with asphalt, concrete or gravel;
Sidewalk includes all parts of a road set aside for use by pedestrians;
Sign means and includes any surface, structure or frame made or designed for printing, projecting
or attaching any outdoor announcement, declaration, device, demonstration or insignia used for
direction, information, identification, advertisement, business promotion or promotion of products,
activities or services offered upon the premises and may include a logo or product identification
sign;
Sign Area means the entire area of a sign on which copy could be placed, including any frame or
embellishment that forms an integral part of the display. In the case of a double face or a
multiface sign, all sign faces will be counted in the sign area calculation. The area of individual
letter signs shall be calculated on the basis of the smallest square or rectangle that will enclose the
individual letters or features of the sign;
401 Sign means a fascia sign on a building wall facing Highway 401, a free standing sign and/or a
billboard sign located on a lot where such building and/or lot abuts Highway 401;
Street or Highway means a common and public walkway, street, avenue, parkway, driveway,
square, place, bridge, viaduct or trestle, designed and intended for, or used by, the general public
for the passage of vehicles and having, for the purposes of this by-law, a minimum road allowance
of 12.0 metres;
Street Line means the limit of the street or highway allowance and is the dividing line between a lot
and a street;
Subdivision means an entire plan under a Region of Waterloo subdivision file and not an individual
phase of registration;
Temporary Construction Sign means a non-illuminated sign which is temporarily installed or
affixed to the ground where the purpose of the sign is to provide information on the project and,
without limiting the generality of the foregoing, shall include one or more of the following, the name
of the project, the names and addresses of contractors, architects, engineers, consultants and
related personnel to the project;
Temporary Open House and Model Home A-Frame Real Estate Sign means non illuminated signs
which are not permanently installed or affixed to the ground and forms a double faced inverted V-
type sign and where the purpose of the signs is to direct attention to a real estate open house or
model home event taking place at a location other than the location of the signs. For the purpose
of this by-law, a temporary residential sales office for the sale of residential dwelling units shall be
considered as a model home;
Third Party Advertising means advertising by an establishment or other activity that is not
conducted on the land on which the sign is installed, erected or displayed;